 Beyond
Bassinets: Getting Your Whole Home Ready For A Baby (ARA)
- From highchairs to high-tech recording devices, the wish-list
for parents-to-be continues to grow. Today's expectant parents
are recognizing that preparing their home for a new baby is
about more than cribs and bottles - it means purchasing new
laundry equipment to handle the increased load, investing in
home office equipment for a working parent and buying video
equipment to capture precious moments.
"Through
research, we have learned that home appliances become increasingly
important once a new baby arrives, and many expectant parents
are looking to upgrade their household appliances or purchase
them for the first time," says Jean Haley, director of
Sears customer relationship marketing. "A microwave oven
is a must-have for the modern parent who needs the fastest
way to warm up a bottle for a crying baby who simply can't
wait. Cordless phones, answering machines, home office supplies
and electronic recording devices for capturing a baby's most
special moments are also popular items on Sears BabyMe registry."
As
the wish list for new parents grows, so does the demand for
convenient ways to purchase these products. Fortunately, with
the July 2000 introduction of the BabyMe Welcome Guide on
sears.com, shopping for baby items and accessories is now
easier.
Beyond
Bassinets
Shoppers
can purchase baby items from Sears at three locations: at
Sears stores nationwide, through an easy-order 800 number
and at sears.com.
Web
savvy customers have the convenience of shopping round-the-clock
for items such as baby chairs, changing tables, cribs, nightlights
and much more on sears.com. In addition, customers can receive
tips on becoming a new mom, learn how to get their entire
home ready for a baby and obtain advice on a variety of topics
from a BabyMe Advisor.
The
Sears BabyMe Welcome Guide offers top brands such as Simmons,
Graco, Carter's and quality items at everyday low prices.
Sears,
Roebuck and Co. is a leading U.S. retailer of apparel, home
and automotive products and services, with annual revenue
of nearly $40 billion. The company serves families throughout
the country through approximately 860 department stores, more
than 2,100 specialized retail locations, and a variety of
online offerings accessible through the company's Web site,
www.sears.com.
Courtesy
of ARA Content, www.aracontent.com,
e-mail: info@aracontent.com
EDITOR'S
NOTE: For more information contact Rebecca Sullivan, Sears,
Roebuck and Co. at (847) 286-3796.
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